As experts in the field, your marketing communications agency has been Research Paper

As experts in the field, your tradeing communications agency has been asked to prepare a promotional plan for an organisa - Research Paper ExampleThe adaption of the trice brand is due to the fact that harvest-tides of the selfsame(prenominal) nature exist but lack the ah factor. Through zest and processing the best tobacco in 6teh world, chichaah is presented as one of the purest form of rol direct tobacco. The packaging of this product takes a rather more stylish look than the other products that trade in the same markets as the target markets for the Shishaah. The packaging includes the use of bio-friendly cover and a covered top presenting the illusion of an executive pen. By launching this product, the promotional plan aims at presenting a new tobacco product to the market to piddle a market share from those customers or cigarette smokers with the intentions to quit. While cigarette pot and criticisms have led to reduced consumption of tobacco, the aim of this promotiona l plan is to launch a product that rates put down than cigarettes in terms of health one that satisfies the smoking cravings of the regular smoker and the struggling quitters. In the past, respective(a) people, presumably users of conventional cigarettes have been documented filing law suits due to health problems that they associate outright with the consumption of tobacco from capable companies such as British American Tobacco (BAT) (Centers For Disease master And Prevention a, 19). In this case, intense research on all possible effects of smoking Shisha have been identified and through the introduction of a better processed and flavored Shishaah major concerns are handled primarily. The natural selection of target market follows research results from a prefeasibility study that shows the number of people quitting cigarettes and their reasons for quitting. In addition, the number of quitters involuntary to take a break from conventional cigarettes presents an initial market as their motive for quitting conventional cigarettes is to exertion new products that may give a better feeling than the comfort sought from cigarettes. The target market mostly comprises of 25-50 year olds who are at their prime stage of developing their career foundations or at their active smoking phases (Centers For Disease Control And Prevention b, 33). The positioning of the Shishaah would be targeting all customers of the ages 25-50 and with a derriere income of more than $60,000 per annum. This target market is selected due to the fact that the product is released with the tagline Shishaah A product for the premium consumer. thence fore, the marketing positioning for Shishaah will be targeting middle to upper class customers within the industry. Competition in this area is presented by products such as Marlboro and Bucks as they are products, although not similar to Shishaah, that target the same cohort of consumers as the target market for the Shishaah. SWOT ANALYSIS St rengths With regards to the target market of Shishaah, a substantial number of active smokers in the UK alone stand over 13,700,000 within the urban settings alone. On the internationalist market, the US is estimated to have a total of 18% of adults smoking on a regular founding the Center for Disease Control reports. The CDC also identifies that a majority of working US adults are quitting smoking due to reasons central to health issues. In this case, one of the strengths of Shishaah is creating